We wrote about Fish Food’s For Shadow Hurts back in March, every much enjoying the dream pop/slacker rock vibes that Ontario’s Joseph K. Sims produces. In our review we summed up the record as:
“A collection of weird lo-fi bedroom pop, equal parts sweet, smooth, spiky and strange, as distinct as the great cover artwork”
We’re delighted then, to share with you a video for the lead track, ‘Candy’. Directed by Joseph’s brother Max F. Sims, the film elevates the song from what we originally described as “lazy shambling and sweet” into something far more mysterious, extending the sugary imagery into all sorts of new metaphorical directions. Sims takes us on a tour of town, from carefree sprints through green fields to late-night loitering amongst vehicles at a parking lot, all the while wrapped in a silky pink sheet like some curious bubblegum ghost. The effect is one of ambiguity, the salmon shawl holding some meaning outside of our grasp, a significance which begins to worm its way into the equally strange lyrics:
“And you don’t want to play games no more
got lots of people to blame, ya lifes a chore
and you look like the kind of person who spits
but I bet if you cleaned up your act a little bit
you could keep your wheels just long enough
to watch them spin right off and admit that its rough.But there is candy waiting underneath your shoe
and if you wait long enough it’ll stick like super glue”
https://www.youtube.com/watch?v=dF7GRIh7pmU
For Shadow Hurts is available now from the Fish Food Bandcamp page.